Originally designed over 20 years ago, John Carlson knew he had a good product. Each and every bird is hand-crafted (by John himself) to assure the highest quality is met; and that it's worthy of putting his name on it. Fisherman were first drawn to his product because of this craftsmanship. More importantly, they started to catch fish – lots of fish.
While many have tried to copy his concept, no one has yet been able to come close to matching it's ability to successfully catch fish. And furthermore, to attain his level of quality and superb craftsmanship.